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阿布拉尼-苏菲林杜,意大利最珍贵的意大利面食设计

时间:2019-06-28 11:41来源:西林设计

Design: Peier Zhu
Project Type: Student Project
School: RMIT university
Course: Bachelor of communication design
Tutor: Rental Gallina
Location: Melbourne, Australia
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper, Thread ribbon
Printing Process: Gold ink, Digital printing, Ribbon printing


意大利面“苏菲林杜”,也被称为“上帝的丝线”,是世界上最稀有的意大利面,很难制作,只有三名妇女在偏远的山坡小镇诺罗,在崎岖的意大利撒丁岛,知道如何做。这个项目是为了创造一个豪华包装这个特殊的意大利面品牌‘艾布拉尼’。



My design concept was inspired by Nuoro's senery, their churches and old towns. The main design element is the 'A' in the logo which was composed by two letter ‘A’. I made it looks like a church but still can see it's a letter'A'. Another design element is a repeating pattern created by fine lines. Because Su filindeu is made by pulling and folding semolina dough into 256 perfectly even strands, and then stretching the needle-thin wires diagonally across a circular frame in an intricate three-layer pattern. This inspired me to create a repeating pattern by using fine lines to reflect the making process. 

The color choices were dark brown and stone tones with gold ink to increase the luxury feeling. I kept the outside simple and mysterious what luxury brands always do. Inside of the box, there is an envelope with a information card and a business card inside. Second layer is a glass in paper with a gold sticker.



什么是独一无二的?
有一个定制的丝带打印的三维标志,这看起来真的豪华和优雅。我想让包装看起来和谐,所以很多细节都被仔细考虑过了。标签和信封颜色相同,但纸张重量不同。外包装和卡片都是亚麻纸,但重量也不同。等级制度也得到了很大的考虑。不同颜色的文字和标识。




标签:阿布拉尼 意大利面食设计 面食设计 北京包装设计公司

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