Design: Peier Zhu
Project Type: Student Project
School: RMIT university
Course: Bachelor of communication design
Tutor: Rental Gallina
Location: Melbourne, Australia
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper, Thread ribbon
Printing Process: Gold ink, Digital printing, Ribbon printing
My design concept was inspired by Nuoro's senery, their churches and old towns. The main design element is the 'A' in the logo which was composed by two letter ‘A’. I made it looks like a church but still can see it's a letter'A'. Another design element is a repeating pattern created by fine lines. Because Su filindeu is made by pulling and folding semolina dough into 256 perfectly even strands, and then stretching the needle-thin wires diagonally across a circular frame in an intricate three-layer pattern. This inspired me to create a repeating pattern by using fine lines to reflect the making process.
The color choices were dark brown and stone tones with gold ink to increase the luxury feeling. I kept the outside simple and mysterious what luxury brands always do. Inside of the box, there is an envelope with a information card and a business card inside. Second layer is a glass in paper with a gold sticker.